Logo Contest Update

by Cheryl Isaacson

First, a big thanks to all of you who responded to the call for entries! The submissions were all wonderful examples of the thoughtful engagement that is a trademark of the Emergent community. As the panel (which included creative professionals, and Emergent leaders) reviewed the proposed designs, a couple of things became clear. Above all, was the sense that any image chosen to represent this organization must honor the spirit of its formation and be chosen well. Additionally, was the need to admit that solidifying a distinctly Emergent visual identity will be a more complex process than was originally envisioned.

During the jurying exercise, each design was subjected to a series of rigorous tests.  The importance of finding a symbol that represented not only the heart of Emergent, but one that could withstand the tests of longevity and usage guided our discussions. Although none of the proposed designs met the criteria for final selection, the similarity of imagery used in the entries has created a strong vibe and valuable framework for next steps.  In order to facilitate the transformation of this common pulse into a concrete image, we have enlisted some professional pro bono design help. We are excited to be working on this final stage in the evolution of our logo and are grateful for the investment of so many friends in the process. Watch for another update on this unfolding story soon...